Wednesday, April 4, 2012
Friday, November 5, 2010
Facebook Places opens up the APIs that had been exclusive to foursquare since their inception. This means anyone can write a foursquare-like application with users becoming "mayors" and earning "badges" Foursquare created a custom site for the recent elections: http://elections.foursquare.com/ With Facebook Places, anyone will be able to create such custom location sharing sites and apps. Facebook Deals is fascinating and should provide a huge amount of momentum. Coupons on mobile devices and cell phones have long been talked about. These services will effectively make the conjecture reality and will do so overnight. Out of the gate, dozens of high profile retailers will be offering location sharing based deals and offers.
While not mainstream today, location sharing definitely is the next big thing and will be mainstream within the next year. The internet is fast transitioning from the desktop into the physical world. Location sharing will play a significant role in this shift in user behavior.
Tuesday, September 21, 2010
Thursday, March 4, 2010
Working with Yahoo! & PointRoll, we were able to create a unique experience for ALPO's consumers. Rich video media units (and a Yahoo! Home page takeover) lead to custom designed pages within Yahoo housing exclusive content for our consumer. These custom created ad units contain rich video of a real dog acting as companion and navigation. He takes users through the experience with the additional incentive of coupons that increase in value as they traverse the walk. So far these ads are performing exceptionally well with 300% higher than industry average click through rate, 40% of users interact with the units and average viewing time of nearly one minute vs. industry avg. of 13 seconds.