Wednesday, April 4, 2012
Shifts toward touch and gestural interfaces
4/4/2012 We are likely witnessing the most dramatic shift in user interaction since the mouse. Some standard practice in traditional site design needs to be unlearned to best address the unique model of physical interaction. Where a user's hand and fingers fall as interaction occurs, the angle of contact, the arc of the elbow or wrist. All of these and more external and physical factors are considered in the layout and overall design of the system. I have found that prototyping particular interaction flows and physically interacting with them can yield some very elegant solutions. A tablet set up as second monitor* can run prototypes (on laptop) for testing. One of many notable shifts, in user interaction, is that the display state of a button or other actionable item moves from 'hover' state to a 'touch and hold' state. The action 'on mouse click' becomes action 'on touch release'. Where hover states usually display labels centered beneath, touch and hold states display labels above to account for finger and hand obscuring the screen beneath the physical point of interaction. For all of what is known, there is much left to discover. How will drivers adjust to the lack of physical knobs and buttons while piloting their vehicles? Will bendable displays deliver on their promise of more ergonomic touch displays? I'm excited to see what models of interaction will rise through the evolution of trial and error.*Screen sharing apps, like Air Display, allow your tablet to function as a second monitor.
Friday, November 5, 2010
Location sharing moves towards the mainstream
Geolocation services are today more commonly referred to as location sharing. Facebook's announcement of the enhanced functionality of Places and Deals on their social networking site will accelerate these services' movement into the mainstream.
Facebook Places opens up the APIs that had been exclusive to foursquare since their inception. This means anyone can write a foursquare-like application with users becoming "mayors" and earning "badges" Foursquare created a custom site for the recent elections: http://elections.foursquare.com/ With Facebook Places, anyone will be able to create such custom location sharing sites and apps. Facebook Deals is fascinating and should provide a huge amount of momentum. Coupons on mobile devices and cell phones have long been talked about. These services will effectively make the conjecture reality and will do so overnight. Out of the gate, dozens of high profile retailers will be offering location sharing based deals and offers.
While not mainstream today, location sharing definitely is the next big thing and will be mainstream within the next year. The internet is fast transitioning from the desktop into the physical world. Location sharing will play a significant role in this shift in user behavior.
Facebook Places opens up the APIs that had been exclusive to foursquare since their inception. This means anyone can write a foursquare-like application with users becoming "mayors" and earning "badges" Foursquare created a custom site for the recent elections: http://elections.foursquare.com/ With Facebook Places, anyone will be able to create such custom location sharing sites and apps. Facebook Deals is fascinating and should provide a huge amount of momentum. Coupons on mobile devices and cell phones have long been talked about. These services will effectively make the conjecture reality and will do so overnight. Out of the gate, dozens of high profile retailers will be offering location sharing based deals and offers.
While not mainstream today, location sharing definitely is the next big thing and will be mainstream within the next year. The internet is fast transitioning from the desktop into the physical world. Location sharing will play a significant role in this shift in user behavior.
Tuesday, September 21, 2010
Oscar Mayer Carving Board Meats
9/21/2010 Oscar Mayer asked us to produce a microsite heralding the release of their new Carving Board Meats. Our challenges included making the entire site using html so its entire contents could be indexed and accessible, making it a rich media like experience that was compelling and engaging, including recipe content that could be shared via social networking sites, using site side "Like" functionality from facebook and including direct to print coupons and a zip code based product locator. Check it out at http://www.carvingboard.com
Thursday, March 4, 2010
ALPO media campaign : take AL for a walk
Update: ALPO "The Walk" Media campaign wins a Beanie Award. http://blog.pointroll.com/innovations/behind-the-beanie-purina-alpo/
Working with Yahoo! & PointRoll, we were able to create a unique experience for ALPO's consumers. Rich video media units (and a Yahoo! Home page takeover) lead to custom designed pages within Yahoo housing exclusive content for our consumer. These custom created ad units contain rich video of a real dog acting as companion and navigation. He takes users through the experience with the additional incentive of coupons that increase in value as they traverse the walk. So far these ads are performing exceptionally well with 300% higher than industry average click through rate, 40% of users interact with the units and average viewing time of nearly one minute vs. industry avg. of 13 seconds.
Friday, February 12, 2010
1/25/2010 GMM spokesperson Kristin Chenoweth led a flash-mob style event in LA complete with a marching band, dancers and the smiley face logo being rendered with spinning umbrellas and wienermobiles. Media coverage is heavy with features and appearances on properties like Entertainment Tonight, the Today Show, and many other major entertainment magazines, news outlets and websites.
The website brings together the social networking site Facebook with user's submissions of what puts them in a good mood. Each submission results in a charitable food donation by Oscar Mayer. All of the submissions and content populate an immersive cloud-like environment rendered with the flash-based engine, papervision 3d. goodmoodmission.com
Saturday, January 30, 2010
My Editorial Response from 2002 MidwestBusiness.com
Received: 11/8/02 12:45 p.m
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