Oscar Mayer Carving Board Meats

9/21/2010 Oscar Mayer asked us to produce a microsite heralding the release of their new Carving Board Meats. Our challenges included making the entire site using html so its entire contents could be indexed and accessible, making it a rich media like experience that was compelling and engaging, including recipe content that could be shared via social networking sites, using site side "Like" functionality from facebook and including direct to print coupons and a zip code based product locator. Check it out at http://www.carvingboard.com